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Now, it’s been completely dialed into this performance machine where people are seeing profit and balance in the MMM, and it’s working. Currently, they’re at the place some of these more nimble, smaller D2C brands were five years ago. I talked to Megan Vasquez, director of influencer strategy at creator marketing platform Grin, about this—and … Read more

Dollars are being moved from digital ads to creator marketing because of scale and efficiency.Getty Images If you’ve been looking for a way to monetize your content without starting from scratch every day, this is a system worth building. Pinterest is also designed to send people off the platform, which is opposite of how Instagram … Read more